“Twitter 101” for Academic Managers
At today’s Academic Managers Meeting, we spent some time talking talking about the value of Twitter in education, and why academic leaders – including faculty and staff – are finding Twitter to be a valuable tool to help make us smarter and to strengthen relationships. Although many of us (myself included) are actively using Twitter, an equal or greater number are less enthusiastic for a variety of reasons. These include concerns related to professional boundaries, time, content, relevance and general comfort level. All of which are valid.
Here are some key take-aways from today’s dialogue, reflecting the diverse ways that Twitter can help us to realize added value for ourselves, our colleagues, our institutions and our students.
1. Don’t judge Twitter by your first impressions. To new users, Twitter content can appear pretty mundane. As one of my colleagues pointed out, “Do I really care what you had for breakfast?” The quality of what you see in your Twitter feed is directly related to the personal/professional relevance of the people and organizations you follow. This leads to Tip #2:
2. Curate your Twitter feed. Where can you find great content? Check out the people that your colleagues and others follow. That’s like finding related research literature in the bibliographies of highly relevant articles. Search out academic superstars – in your and others’ fields – and follow them. If someone follows you on Twitter, chances are you have common interests – follow them back. In short, build your own personal learning network.
3. Be yourself. Although it’s tempting to separate “public Twitter” from “private Twitter”, this may not be a great idea for a couple of reasons. For one, social media thrives on authenticity. We most want to engage with people when they are genuine and real. Also, since Twitter is public, anything you Tweet should be consonant with how you project yourself as a person and a professional.
4. Drink when you’re thirsty. Twitter (like social media broadly) is a gushing torrent. (So is email for that matter – but that’s a different topic). When you’re thirsty, you drink enough to quench your thirst – same goes for Twitter. The thousands of tweets that you don’t see don’t matter – there’s lots more where they came from, and lots get repeated anyway. Just dip your cup into the stream whenever you have the time or inclination.
5. Call people by their names. Just like IRL (in real life), using peoples’ Twitter handles (user names) gets their attention and is more likely to evoke a response. If you’re sharing a link/observation/quote/question via Twitter, consider including @Person’sName. See #4 (above) for why this is especially helpful.
6. Show your work. People are generally more interested in your process than the polished, perfect product. Twitter is a quick way to communicate what you’re working on, where you’re getting stuck, and the solutions or resources that you find. Thank you Austin Kleon.
7. Give props. Students and colleagues are tweeting their own and others’ accomplishments, events and stories. RT (retweet) them! Click on the little star to favorite these tweets! Reply to these tweets. Because it’s so visible and public, Twitter is a powerful way to show that we care and that we’re listening.
8. Don’t fear #hashtags. Hashtags are a way of organizing tweets by subject area, and make your tweets searchable. There is no secret code. There are no rules for hashtags. If you make up your own as you go along, chances are a million other people are using the same hashtag. One important caveat – if in doubt, search your hashtag to make sure that the content you’re #-ing is consistent with your message.
9. Explore the terrain. There are a host of resources on how to use Twitter effectively. Search around, and make sure to tweet what you find.
10. Stake your claim. Depending on how commonly-used your name is, you might need to get creative to claim your personal Twitter handle. Plus, check out examples of effective Twitter bios to compose yours – in 160 characters or less. Hashtags are optional, but why wait? #myfirsttweet